What’s the difference between a mission and a vision?

June 21, 2021

What’s the difference between a mission and a vision?

What’s the difference between a mission and a vision? How is a purpose different from a goal? Does the corporate mission last forever, or does it change over time?

Here’s a simple model from the book Metaskills by Marty Neumeier that puts the major concepts of the last 20 years into a clearly defined hierarchy.

167535441 501124517941797 9053904539425740883 n 167082555 501124477941801 99430628928891276 n 167389121 501124484608467 2969165376820517293 n 166436272 501124461275136 946643413928177885 n