Izza Garlic

Izza Garlic is a Cebu-based fried garlic producer offering a variety of garlic-based condiments from fried bits to sweet chili oil.


The company was brought to life in May 2020 during the COVID-19 pandemic when, in addition to the virus itself, food became a primary source of concern. With dining out no longer being a practical option, many came to rely on homecooked meals. However, home cooks faced new challenges, from running out of recipes and ideas to finding the task tedious and becoming a chore.


To address these concerns, Izza Garlic came up with a way to spice up homemade meals and simplify home cooking and meal prepping for everyone in the city.


Challenges


Izza Garlic needed to develop their brand message and simplify their brand identity in terms of design, brand positioning, social media engagement, and attracting leads.


Solutions


To address Izza Garlic’s branding issues, Tribox Design gathered customer data, studying their customer demographic and psychographic profiles.


Targeting - Based on our findings, we were able to shift the focus to attract more qualified leads.


Identity - We positioned the brand image of Izza Garlic by first defining their vision-mission and goals and establishing the onlyness of their products.


Design - The design we developed for the brand was based on meticulous research on the psychology of condiments and packaging. Each design choice was selected with care.


Project Scope


Brand Strategy
Brand Positioning
Brand Messaging
Brand Audit
Brand Identity Design
Brand Development
Copywriting

Team

Brand Strategist & Creative Director: Inu Catapusan

Researcher & Art Director: Regine Ylaya

Copywriter: Faye Penetrante

Typeface: John Misael Villanueva

Photography: Jan Mat

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